ATHENA Iced Tea Product Design – Faux Project
Corporate Identity Development | Packaging Design | Creative Freedom | Product Branding
John Cleese once said: “If you want creative workers, give them enough time to play.” At KLCK, our designers are encouraged to let their imaginations lead the way with our faux project programme, where creative individuals can conceptualise and execute a project of their choice – no client means no restrictions – and so ATHENA Iced Tea was born.
IDEA & EXECUTION
Athena is a goddess of many things, also referred to as Athene, she embodies wisdom, courage, inspiration, civilisation, law and justice, mathematics, strength, strategy, the arts, crafts and skill. This versatile divinity inspired the product, as her characteristics are resonated by the multiple flavour combinations offered – speaking of a lifestyle associated with drinking iced tea. The visual execution represents graphically reduced versions of ancient statues, where elegant line drawings were paired with feminine yet strong colour combinations. The typographical solution accentuated the juxtaposition between goddess and warrior – the perfect balance of wisdom and art.