Cakesh Artisan Cakery Corporate Identity – Faux Project

 

Corporate Identity Development | Packaging Design | Creative Freedom

Project Info

INSIGHT
When a creative mind is left to wander, it won’t have to go far to arrive at the marvellous world of sweet treats, where a corporate identity for a boutique cakery came to be.

IDEA & EXECUTION
Recently, simplicity in dining has gained trend status – specialising in fewer areas, but executing them well results in a humbler, yet better lifestyle. Cakesh speaks to that focused way of life and on becoming an expert in one’s craft. This corporate identity deconstructs the artistry of baking to the bare necessities. The ensemble of form, space and texture was carefully woven into a minimalist, luxury brand – going back to the basics – as we are reminded by Leonardo da Vinci: “Simplicity is the ultimate sophistication.”