DRA Corporate Identity Revamp

 

Comprehensive Corporate Identity | Creative Strategy | All-encompassing Brand Guide | Internal & External Rebrand | Launch Strategy

Project Info

INSIGHT
DRA is a South African-born mining engineering company with an international footprint. They celebrated their 30 years of existence with an end-to-end rebrand.

IDEA & EXECUTION
KLCK Creative crafted a comprehensive corporate identity solution that kept with the heritage of the brand, yet moved them into their next era with confidence and zeal. A calculated interaction between shape and negative space grounds the logo, establishing trust with poise. The rebrand included a complete face-lift of head office campus, as well as the regional offices, an all-inclusive corporate identity guide, covering all aspects from stationery to branded clothing and a premium launch event for their top clients. A custom-made, hand-drawn notebook became the perfect aide-memoire for guests to take home at the end of the evening.