FUSO Creative Campaign Launch Video

 

Script Writing | Storyboard Development | Voice-over Recording | 3D Animation

 

Project Info

INSIGHT
Consumers are inundated by technical features and complicated product claims. FUSO puts a stake in the ground by presenting their clients with the one important statement in the trucking industry: “Simply Better Trucks”. KLCK Creative was tasked to communicate this offering.

IDEA & EXECUTION
The Rubik’s cube is known for perplexing the sharpest of minds. 3D modelling and animation lure the viewer to a complicated landscape inside of the Rubik’s cube. The script addresses various business challenges faced by the transport industry and strategically illustrates how all these factors are considered, while the animation solves this Rubik’s cube of difficulties in just one move.