Project Info

INSIGHT
FUSO Trucks launched their new brand communication: setting customers’ minds at ease by solving their business needs in “Just One Move”.

IDEA & EXECUTION
The Rubik’s cube has a history of worldwide accolades that proves its impact on society. In the context of this conference, it symbolised the complicated business problems that customers face in the trucking industry. FUSO simplifies these daily challenges for their customers – making it easy by providing “Simply Better Trucks”. Conference collateral included oversized Rubik’s cubes suspended from the ceiling, a 3D-animated video and personalised branded collateral to bring the theme home.