Jaguar Land Rover DOTY/ROTY Conference Branding


Interactive Dance & AV Production | Conference Branding | Emailer Invitation Design | Collateral Design & Printing | Exhibition Design & Production | Conference Launch Video

Project Info

Jaguar Land Rover South Africa and sub-Saharan Africa gather annually for their Dealer and Retailer of the Year Conference and Awards evening. The dealer network has the opportunity to plug into home base for a few sessions – soaking up inspiration from the brand and allowing head office to set the tone for the year ahead.

The event branding concept was built around the conference theme: “Back to Basics”. Each vehicle in the Jaguar Land Rover stable starts with an idea in the mind of the designer who diligently sketches these thoughts by hand. With all the technology and mechanical advances in the motor industry, it still starts there: “By doing the basics brilliantly”. The graphics represent that process from the fundamentals to the actual vehicle – a road less travelled, yet a rewarding journey that goes beyond excellence.