Project Info

INSIGHT
Land Rover Defender serves a unique niche market in the tourism industry, providing fleet for game lodges throughout Africa. It is the natural next step that Defender partnered with a local game reserve to develop an electric Defender game viewer.

IDEA & EXECUTION
The annual Travel Indaba in Durban provided the perfect platform to introduce this vehicle to the industry. The space was designed to resemble a luxury tented camp with the perfect combination of indulgence and composure – resonating key brand attributes of the Land Rover Defender. The stand had an inviting charm, creating the ideal networking space for potential fleet customers to meet this unique source of innovation.