Project Info

INSIGHT
Land Rover is a proudly UK brand. In the process of successfully carrying the nameplate into the South African and sub-Saharan African markets, considerations include not only the heritage of the brand, but also the country-specific cultural value systems.

IDEA & EXECUTION
Mauritius played the backdrop for this new edition to the Land Rover family to show off some African-inspired flair. Just like the vehicle, the videography conveyed meticulous attention to detail and luxury with a casual display of capable technology. Video editing was kept to a minimalist, understated elegance that goes beyond the ordinary.