Liberty Corporate IRF Conference Stand – Schoolroom Set


Exhibition Stand Design & Build | Activation Strategy | CSI Element | On-site Activation Management | Environmentally Conscious Execution


Project Info

Liberty Corporate attends the International Retirement Fund Conference annually to acquire possible client leads as well as touch base with existing clients and players in the industry. The aim of the exhibition stand design is to create brand awareness, drive footfall to the stand and to acquire accurate data on possible client leads.

CFOs, financial managers, fund managers and union representatives mostly attend the IRF Conference. This target audience searches for something more than mere material gain; they are after self-actualisation. The activation concept related to providing stationery to an underprivileged school in a nearby community, while allowing the participants the opportunity to create a memorable moment for both themselves and the beneficiaries at the school. Each delegate had the opportunity to write a personal, inspirational message on a piece of paper and place it inside the penholder for a child to read. In addition, all stand building elements were designed in such a way that it could be installed at the beneficiary school after the conference – showing responsibility for the environment as well as the community. This project was presented with the Best Stand Activation Award at the IRF Conference in 2016.