Personalised Birthday Email Campaign

 

Emailer Design | Personalised Celebrity Birthday Song | Creative Corporate Gifts | Out-of-the-box Thinking

Project Info

INSIGHT
The client seeks to build and maintain solid relationships with their clients – the best ambassadors for their services. The challenge is to find a meaningful gift for clients who are strictly governed by gift-giving policies. The gift may not have any monetary value; however, the client must feel special and appreciated at the same time.

IDEA & EXECUTION
For this exceptional mandate, KLCK Creative partnered with Kahn Morbee, the lead singer of the Parlotones, to create a unique, personalised birthday message for each client on their birthday. Kahn individually recorded each message before serenading a song in the client’s honour. This personalised song was sent to each client, accompanied by the bespoke electronic birthday card, making them feel exceptional on their birthday.