Personalised Pop Art Birthday Campaign


Emailer Design | Pop Art Illustration | Bespoke Corporate Gift | Research & Strategy

Project Info

A small yet thoughtful birthday gift speaks volumes. These minor gestures of consideration mean more than an expensive, generic token.

Everyone likes sharing a birthday with an important public figure or celebrity. The strategy behind this birthday campaign is to research that specific individual’s special day and find the icon best suited to highlight and pair with his/her personality. In addition to the emailer sent out to the special person on their special day, a beautifully pop art-styled illustrated set of coasters featuring the client’s celebrity birthday buddy was sent. These coasters are likely to serve as the perfect conversation starter at local house parties or casual gatherings.