Project Info

INSIGHT
Samsung, with their 85” UHD TV, was the first to market to bring UXD televisions to their consumers’ living rooms in such a large size. Due to the price point of the product, KLCK Creative and SC C.R.M. executed a focused direct selling strategy.

IDEA & EXECUTION
The online presence of this specific product required a luxury minimalist look and feel – quite the opposite of a usual retail design. This online shopping experience needed to be bespoke and exclusive, yet simple and easy to navigate. Only selected high-end Samsung products were featured.