Superior Choices Travel Indaba Stand


Bespoke Stand Design & Build | Live Model Installations | On-site Management | Supporting Collateral Design


Project Info

As a tour operator, Superior Choices represents premium lodges and hotels in Southern Africa and the Indian Ocean Islands at travel shows around the globe. The celebrated Travel Indaba in Durban is the annual highlight. SC’s premium, multi-functional exhibition stand remained a popular talking point at this international event, and constantly upholding that reputation year-on-year, became a must.

The stand design included several meeting areas in its majestic structure, reaching ten metres into the air. Four regal glass exhibition boxes at the four corners of the stand framed oversized light boxes displaying large-format prints. Inside, live statues, monochromatically styled in various South African themes, enticed delegates to have a closer look. Attention to detail completed the picture with a seamless, white-on-white vinyl back wall, complemented by glass tubes suspended at different heights, containing fresh, white roses. Superior Choices won the Golden Tourism Indaba Award for the best stand design four years in a row (2004 to 2008).