Incentive Branding using the latest printing trends
Branding is one of the most direct and powerful ways in which to engage customers. It tells customers, at a glance, who and what they are engaging with, far beyond the company name or product. When it comes to company logos, branding has the potential to make an unforgettable ‘first impression’. It can also continue to engage customers, and potential customers, far beyond that first impression.
Think ‘Apple’. Branding is more than ‘advertising packaging’; it is a visual statement of your company’s vision, aims and objectives. It tells people who you are, and why they should choose your product over another. So why bother with ‘incentive branding’? Your employees already know who you are, and what your aims are.
Incentive branding should elicit a sense of connection, engage and inspire people, and motivate them. Done right, with design that accurately represents your company and the event aims, it can have as much value for your company as the marketing value of your standard branding and logo.
A unique, highly creative, targeted and bespoke approach to incentive branding is therefore essential. It will maximise the potential impact of your incentive program or event, with long-lasting benefits.
The latest printing options offer huge potential to create personal, inspirational incentive branding that works. Today, branding trends seamlessly integrate digital and traditional print options, as well as new technology such as 3D printing, holographic displays and even AI engagement. Trends include the use of:
Technology: The more bespoke, or even ‘sci-fi’ if it fits the event, the more impact. Use of the latest innovations in event and incentive branding creates a sense of trust, an idea that the company will succeed in the future, because it is embracing the future.
Interactive displays: Branding that responds to participants and allows them to interact with it. An example would be a holographic display (of which there are a many options) that changes in response to voce or touch input.
Personalised items: 3D printing offers the potential to create branded ‘take-home’ items – beyond the traditional branded pen. Your imagination, and our creativity, are the limits.
The message is all important, and how people respond to it. A bespoke goal will direct creative efforts toward the creation of a crucial part of an unforgettable event and the best incentive branding outcomes.
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