Mobile apps solutions for client interaction
An essential part of any marketing campaign, whether ongoing or for a specific promotion or event, is interaction with clients. The extent of a client’s involvement in a campaign, event or incentive program should be determined at the outset.
However, traditional considerations in determining this are a little different to what they once were. Communications were once restricted to email, fax (remember those?), telephone and feedback forms. Nowadays, dedicated apps allow for client input ‘on the go’.
As well as simplifying communications and allowing for as little or much input from clients, at any time, as they like, dedicated apps are essential components for trade shows, exhibitions, conferences, and other events. This enables an extended and interactive structure for an event or program.
Data feedback is also provided through real-time interaction with clients, giving you a unique opportunity to give your clients more of what they want – immediately.
Bespoke Mobile Apps for Events:
Apps can be bespoke designed for individual events. Installed on attendees mobile phones, and accessible from mobile, laptop and tablets, they broaden the scope of the event and event exhibitions and components. They can be installed before the event and continue to be used well after the event.
Interactive Mobile Apps for Incentive Programs:
The same principles can be applied for client incentives and employee incentives. Apps designed for incentive programs give you unequalled feedback from your employees. This data can help you design targeted follow up programs in the future, and provide invaluable information on what drives success with incentives.
- The most important aspect to the bespoke app design is that it is belongs to your company, and your event.
- There are no concerns with regards to data security. They are non-intrusive, as they are designed to make things more accessible and simpler for participants, attendees, and clients.
- Apps extend the life of events and programs and help create simple attendee advocacy – both before and after the event.
In essence, Bespoke mobile apps are interactive brochures, itineraries, and feedback forms, that can be edited, changed, and used for anything from ‘sign in’ to ‘on the spot incentives’. They are event guides, administration and networking tools, all in one.
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